Emma Watson’s New Instagram Has A Cool, Sustainable Twist

The Beauty and the Beast press tour is in full swing, andEmma Watsons looks are all in perfect taste.

But aside from being her normal, oh-so-fashionable self, the 26-year-old is also sharing details of herlargely sustainable and ethically sourcedtour wardrobe on a new Instagram account launched Monday.

Stephane Cardinale – Corbis via Getty Images
On Monday, Watson wore a Louis Vuitton dress made from plastic bottles. 

The Press Tour account was created to give fans apeek behind the scenes of Watsons journey ahead of the films release on March 17,according to the actress Instagram post. But a quick glance tells a more important tale.

Watson highlights aBoodyT-shirt made from bamboo and worn with an organic cotton Maison Michel beret and coat from Stella McCartney, which she describes as the worlds first luxury brand that is committed to producing products that do not use leather, skins, feathers or fur.

Merci beaucoup Paris for the wonderful start to the @beautyandthebeast tour! We felt like we were back in the heart of the film. Next stop – London. Did you know in the French version of the film, Cogsworth is called Big Ben? And Philippe is called Philbert?! Body by @woronstore, a slow fashion brand that focuses on everyday essentials. Each underwear garment is made from Lenzing Modal fabric, a fibre made from beech wood sourced from sustainable forestry plantations in Europe. Socks by @boodywear, a brand that produces underwear made with certified organic bamboo, produced using computerised 3D knitting, so no fabric is wasted. Its factories are zero-waste and have a closed loop system to stop any water being wasted. Faux leather jacket and dress by @stellamccartney Boots by @goodguysdontwearleather. The brand doesn't use any animal products in its collections, which are made in Porto, Portugal, helping preserve the traditional shoe making industry of the region. Fashion info verified by @ecoage #ecoloves Concealer by @rmsbeauty which is formulated with raw, food-grade and organic ingredients in their natural state. Red pomegranate cheek and lip stain by @thebodyshop, who campaign to 'Enrich Not Exploit by protecting endangered habitats from intensive farming expansion, bronzer by @vitaliberata who have developed a collection of tanning products free from parabens, alcohol and that spray tan smell. Powder by @iliabeauty which is made from organic powdered corn and minerals instead of loose talc. Brown eye pencil by @honest_beauty who champion fair labour and human rights with their Health & Sustainability Standards. Lip balm from @tataharper who formulate and manufacture their natural and organic products from their farm in Vermont. Eyebrow gel by @janeiredale which is certified cruelty-free and eyebrow pencil by @alimapure who make their products in a diverse range of colours to suit all skin tones and offset 100% of their corporate carbon emissions. Beauty product info verified by @contentbeauty

A post shared by The Press Tour (@the_press_tour) on Feb 21, 2017 at 12:54pm PST

The Press Tour also details Watsonscruelty-free and vegan makeuplooks and sketches of her gorgeous organicOscar de la Renta and recycledLouis Vuitton outfits from before they were brought to life.

Her choices speak to the negative environmental impact of the apparel industry, one of the worlds biggest polluters. The rise of fast fashion has led to millions of tons of textile waste, polluted waterways, unfathomable working conditions and other serious issues.

The fashion sustainability information provided on the account is being vetted by Eco-Age, a consulting firm dedicated to creating sustainable solutions for brands. The beauty information is verified by Content Beauty, an organic skincare brand and clinic.

Watsons commitment to ethical fashion goes beyond her press tour for Belle. Just last May she wore a dress made of recycled plastic bottlesto the 2016 Met Gala, and earlier this month she starred in a photoshoot for Elle U.K. wearing only sustainably made clothing.

As if we werent already excited for Beauty and the Beast, now we get to follow a wardrobe thats nothing like the rest weve seen before. Trs bien!

Read more: http://www.huffingtonpost.com/entry/emma-watson-beauty-and-the-beast_us_58ada569e4b04a0b274e8579?id22cd8hgowkrcnmi&ncid=inblnkushpmg00000009

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