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Emma Watson promotes fashionable sustainability on ‘Beauty and the Beast’ press tour

Emma Watson has slayed basically ever since we first met her.

First, she played heroic intellect Hermione in the Harry Potter films. Then she made powerful feminist statements as UN Women Goodwill Ambassador. Next, she attended the Women’s March on Washington with her mom.

And just in case you forgot about how talented she is, her acting and singing has taken us by storm with every single Beauty and the Beast promo that comes out.

SEE ALSO: The extended ‘Beauty and the Beast’ trailer we’ve been waiting for is here

Now she is proving her role-model worthiness once again by completing the Beauty and the Beast press tour clad in completely sustainable outfits, as documented by the new Instagram account The Press Tour.

Bonjour Paris! Coat is from @stellamccartney, the world’s first luxury brand that is committed to producing products that do not use leather, skins, feathers or fur. Instead, Stella has spent years developing ways of using materials such as regenerated cashmere, recycled fabrics, organic cotton and forest-friendly fabrics. Jumper is from @filippa_k, a Swedish brand committed to four Rs: reducing, repairing, reusing and recycling. Tee by @boodywear, a brand that produces basics made with certified organic bamboo, produced using computerised 3D knitting, so no fabric is wasted. Its factories are zero-waste and have a closed loop system to stop any water being wasted. Bespoke beret by @maisonmichel made with organic cotton. Shoes are @goodguysdontwearleather. The brand doesnt use any animal products in its collections. Fashion info verified by @ecoage #ecoloves

A post shared by The Press Tour (@the_press_tour) on Feb 19, 2017 at 7:45am PST

This new Instagram venture was introduced on Emma Watson’s Instagram. She shares that she started the account to give fans a glimpse at what happens behind the scenes during the press tour.

“It takes a village!” she says.

There are only four posts on The Press Tour Instagram so far, but they all feature Watson with a fresh new look.

In the caption of each photo is a lengthy description of all the clothing and brands that Watson is wearing, accompanied with the reason behind why.

In one post, Watson is shown wearing a blue Louis Vuitton dress. According to the caption, the fabric of the dress was created from plastic bottles and processed sustainably.

In another post, a photo montage of Watson is shown. She is doing normal people things, like petting a fluffy cat, reading at a cafe and napping on a train.

The caption describes the WORON brand clothing she’s wearing, where “each underwear garment is made from Lenzing Modal fabric, a fibre made from beech wood sourced from sustainable forestry plantations in Europe.”

It even goes so far to describe her socks, by a brand that “produces underwear made with certified organic bamboo, produced using computerised 3D knitting, so no fabric is wasted.”

Merci beaucoup Paris for the wonderful start to the @beautyandthebeast tour! We felt like we were back in the heart of the film. Next stop – London. Did you know in the French version of the film, Cogsworth is called Big Ben? And Philippe is called Philbert?! Body by @woronstore, a slow fashion brand that focuses on everyday essentials. Each underwear garment is made from Lenzing Modal fabric, a fibre made from beech wood sourced from sustainable forestry plantations in Europe. Socks by @boodywear, a brand that produces underwear made with certified organic bamboo, produced using computerised 3D knitting, so no fabric is wasted. Its factories are zero-waste and have a closed loop system to stop any water being wasted. Faux leather jacket and dress by @stellamccartney Boots by @goodguysdontwearleather. The brand doesn’t use any animal products in its collections, which are made in Porto, Portugal, helping preserve the traditional shoe making industry of the region. Fashion info verified by @ecoage #ecoloves Concealer by @rmsbeauty which is formulated with raw, food-grade and organic ingredients in their natural state. Red pomegranate cheek and lip stain by @thebodyshop, who campaign to ‘Enrich Not Exploit by protecting endangered habitats from intensive farming expansion, bronzer by @vitaliberata who have developed a collection of tanning products free from parabens, alcohol and that spray tan smell. Powder by @iliabeauty which is made from organic powdered corn and minerals instead of loose talc. Brown eye pencil by @honest_beauty who champion fair labour and human rights with their Health & Sustainability Standards. Lip balm from @tataharper who formulate and manufacture their natural and organic products from their farm in Vermont. Eyebrow gel by @janeiredale which is certified cruelty-free and eyebrow pencil by @alimapure who make their products in a diverse range of colours to suit all skin tones and offset 100% of their corporate carbon emissions. Beauty product info verified by @contentbeauty

A post shared by The Press Tour (@the_press_tour) on Feb 21, 2017 at 12:54pm PST

We have never seen anyone put this much effort in putting together an outfit. This takes an intense amount of thoroughness and extreme dedication, and we are impressed.

Sunday was the first ever public screening of @beautyandthebeast! We were so happy to surprise the audience in Paris and say bonjour in person, especially as this is the country where it was created and Belles place of birth Laura Kim and Fernando Garcia, the new Co-Creative Directors of @oscardelarenta, created this Jacobian flower-embroidered duchesse satin bustier with an organic silk faille sash and organic wool trousers as part of their first collection. The entire look was made in-house at Oscar de la Rentas NYC atelier @burberry pumps handmade in Italy with organic silk. Fashion info verified by @ecoage #ecoloves Lipstick is a combination of Osaka Plum Matte and New Orleans Scarlet Matte from @thebodyshop who have used their fairly traded ‘Community Trade Brazil Nut Oil’ from Peru in this product along with the Lash Hero Mascara which uses ‘Community Trade Shea Butter’. Hair using @rahuabeauty who as well as being a natural brand partner with women from Amazonian nations such as Waorani, Achuar, Quichua, Quechua and Shuar to harvest their key ingredients Ungurahua, Sacha Inchi, and Buriti oils. Hair styling using @johnmastersorganicsusa who created their first organic haircare products in 1991 and use bottles made from the most recyclable plastic type and boxes made from 100% recycled paper with 100% soy ink. All brands are cruelty free. Beauty brands verified by @contentbeauty

A post shared by The Press Tour (@the_press_tour) on Feb 21, 2017 at 11:26am PST

BONUS: Disney’s ‘Beauty and the Beast’ trailer is setting the bar high for the live-action remake

Read more: http://mashable.com/2017/02/22/emma-watson-sustainable-outfits/

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