Everywhere you look, there’s the Trump Bump.
What’s the Trump Bump? It’s the fresh rise of activism, it’s the traffic jumps for online news outlets and it’s the pumped-up entertainment industry that we have seen in the month following President Donald Trump’s inauguration.
If you’ve been wondering how wide Trump’s reach actually is and how many industries have been impacted, here are all the things blessed or cursed by the mighty Trump bump.
Subscriptions to the ‘failing’ New York Times
Every time Trump hates on media outlets like the New York Times, CNN and NBC News, they get another click. The president’s attention means that more people are signing up to get information from these and other trustworthy news sources. In the weeks after Trump’s election, the Times saw its paid subscribers reach 2.5 million, per Politico.
Reuters reported Thursday that this past quarter the Times added a record 276,000 new digital subscribers. The Wall Street Journal scored 113,000 new digital subscribers, while the Financial Times’ digital subscriptions rose 6 percent.
Conservative news outlet Breitbart has shot up the charts since Trump became president. This Alexa web traffic data shows the huge jump.
CNN, which has been covering practically every moment of the new Trump administration, also saw an Donald Trump boost. The company reported “historical records,” with the day after the election as the cable news outlet website’s “most trafficked day ever” with 483 million page views.
Protests (it’s the new brunch)
The resistance is growing. Whether it’s bodega strikes, a massive Women’s March, airport rallies, a Day Without Immigrants and tech company walk-outs, protesting and exercising your first amendment right is becoming an everyday thing.
Wikipedia has been tracking anti-Trump protests around the U.S. and world since Election Day and into Trump’s presidency. More than two dozen demonstrations have been tracked since Jan. 20, not including the huge turn out around the world for the Women’s March. Several big marches are still coming up: A Day Without Women, March for Science, and Tax Day.
Sadly, social activism isn’t the only thing getting a boost this election season. Hateful speech and violence against minorities, immigrants, Muslims, women and more has become more prevalent. In the week and a half after Trump won the election, the Southern Poverty Law Center tracked a hefty 867 hate crimes.
That’s a huge chunk in a short amount of time compared to the number of total hate crimes in a year. In 2015, there were 5,850 hate incidents reported the entire year, according to the FBI. In just the week and a half after Trump’s win nearly 15 percent of the year’s total hate incidents were reported.
Saturday Night Live ratings
With Trump in office, SNL sketches and cold opens are featuring a lot more of Trump and his team. Melissa McCarthy’s Sean Spicer impression along with Alec Baldwin’s Trump impersonation is quite the winning combination. The Feb. 11 show brought in the best ratings in six years at 16 million viewers. When Trump was on the show in 2015 his episode reached only 9.3 million viewers.
For other late night shows, covering Trump has also been a boon. Stephen Colbert’s Late Show has rocketed to the top in February after trailing behind the Tonight Show Starring Jimmy Fallon. For two weeks straight, Colbert has pulled in more than 3 million viewers, up from an average of 2.68 million viewers a week in December, according to Nielsen numbers. Colbert’s new perch on the top coincides with more coverage of Trump, with the show digging into the president and his decisions.
After the Women’s March, pink cat ear “pussyhats” have become a de facto uniform for the resistance fighting against a Trump administration and the president’s policies.
Ahead of the march, finding pink yarn to join in on the popular Pussyhat Project was a struggle. For the upcoming “Day Without Women,” pink yarn will no doubt become a scarce commodity once again. Get in early.
Books about our likely dystopian future
Amazon can barely keep up with the demand for certain books. 1984 and the Handmaid’s Tale were both unexpected popular sellers in the weeks since Trump took office, with the George Orwell classic sold out online at one point. A San Francisco bookstore was even giving away free copies of the dystopian reads.
Trump might not be a big reader, but his 1987 book The Art of the Deal is back in best-seller territory following his big election win. Just this week the book is No. 80 on Amazon’s best sellers list for books. Back when Trump announced his candidacy in July 2015 it was way back at No. 1,128. CNN reported the book was No. 1 on Amazon’s Entrepreneurship list at the end of 2016.
The stock market
The stock market and beyond is having its Trump moment too. The Dow Jones, Nasdaq and S&P are at record highs since the election. Markets are up 10 percent since the election.
Even private prison stocks have jumped since Trump won. Stocks for the two biggest private prison companies, CoreCivic and Geo Group, are up 140 percent and 98 percent, respectively, according to CNN. Trump had promised during his campaign to keep contracts with private facilities even after the U.S. Department of Justice said these types of prisons were problematic for inmate safety. Last week, the new Attorney General Jeff Sessions agreed. Private prisons: 1. Prisoner rights: 0.
One other business that benefitted from Trump’s meddling: Nordstrom. More recently the department store chain saw a small stock bump presumably led by the anti-Trump movement after the president went after the store for dropping his daughter Ivanka’s fashion line. Following what many saw as a conflict of interest with Trump targeting the retailer, Nordstrom was met with a flurry of support.
After Trumps tweet on Feb. 8, Nordstrom stock jumped from a high of $44.54 to $46.07 the next day. In the days and weeks since, the price has creeped up and stayed up. Almost three weeks after the tweet, Nordstrom is now at $47.86.
This whole “Trump tweets about a company” keeps happening so much that there are now apps to alert you when Trump mentions a company for better or worse. Boeing, Lockheed Martin, General Motors and Toyota are just some of the companies that have gotten the Trump treatment. In Boeing’s case this meant a huge drop: within an hour of Trump’s tweet, the company’s value dropped $4 billion with a “b.”
With our model-turned-first lady hailing from the eastern European country of Slovenia, it’s no surprise her home country is becoming a destination. Even her small hometown is seeing the benefits of a Trump presidency. According to the Slovenian Tourist Board, American tourism has jumped 11 percent in the past year. Thanks, Melania.
Isn’t it convenient when your presidency directly affects your family business? Trump’s “Winter White House” in Florida saw membership prices double following his inauguration. The initial fee for a Mar-a-Lago membership is now at $200,000. So much for any chance of him actually divesting from his business.
Even more egregiously, Trump Hotels have a plan for nationwide expansion, which would triple the number of his hotels around the country.
Donations for days
The ACLU has seen donations coming in fast and furious. After Trump’s executive order came down limiting travel for refugees and immigrants, donations to the ACLU were through the roof. The organization raised as much money in the last weekend of January, which followed travel ban, as they did in all previous years. That’s more than $24 million in a few days.
As Trump continues to threaten to defund Planned Parenthood, financial support has been coming into that organization as well. Especially helpful is the long list of celebrity pleas asking for support for the health care organization. Celebs, including Katy Perry who donated $10,000, are using Twitter to encourage donations. Indie singer Halsey promised $1 to the organization for every retweet. She ended up giving $100,000.
Inadvertently, Trump’s short-lived travel ban gave ride-hailing app Lyft a boost. It’s competitor Uber got caught up in a PR nightmare during a taxi strike at JFK International Airport. Once #DeleteUber started trending, Lyft was the unexpected benefactor of Trump’s controversial policies. This Lyft chart from App Annie shows how just a whisper of Trump can sway app rankings. Notice that Trump bump at the end of January when the ban was first introduced.
The Trump bump is not just relegated to a preponderance of red Make America Great Again hats. It’s found in book sales, the Dow Jones, ride-hailing apps and social activism. Trump is actually everywhere.